It all began with a gift.

My name is Julia, and together with my husband Joh, we’re the co-founders this unlikely adventure - a family-owned small business that we’re privileged to operate right here in beautiful San Francisco.

It started as an escape plan. We were both working in the corporate world, doing well for ourselves but always daydreaming about leaving it all behind to chase an adventure. It wasn’t until a trip to Bali that we understood what that adventure could be.

In Bali, there is a certain spontaneity in the adventures of daily life. Everything is rooted in family, community, and nature - exactly the way we think life should be. Luxury brands aren’t a thing in Bali. Instead, the simple traditions of woodworking, craftsmanship and a deep appreciation for natural materials compliment beauty of the place and its people. We returned there many times, and each time we felt compelled to find a way to stay.

As it turned out, uprooting ourselves and leaving our family and friends behind wasn't so easy to do. My mother was living with us at the time, and as much as we loved Bali, San Francisco was home. So, instead of moving to Bali, we decided to bring Bali to us, in a whatever small way we could.

Those early days weren’t without their challenges. Our entire company operated within the 700 square-foot house we lived in. I engraved our watches myself using borrowed tools while Joh biked back-and-forth to the post office with shipments. The marketing team worked out of my Mom’s bedroom. It was cozy and crazy and by far the most challenging time of our lives, but slowly we began to feel the spirit of what we loved about Bali take shape in our little company.

Today we’re a 20 person team operating in an 8000-square foot space in SOMA SF that our tripod Yorkie Cha-Cha and future CEO Bruce help to fill with life, laughter and love, reminding us to do what seems so easy for them - to live in the moment.

We set out to recreate what we love about Bali, but accidentally created something more than that - a family, a home, and the privilege of sharing our passion with you and the ones you love.

From our hearts, thank you.

Julia, Joh, Bruce, the Woodnery team and Cha-Cha :)